Insights

HOT TAKES + how we work.

Hot takes on small business, AI, and the people charging you too much.

AN AGENCY QUOTED THIS CONTRACTOR $10K. WE BUILT IT FOR $500.

He had 4 leads/week. Two months later, 80+. Same trade. Same town. Different website.

It's not searchable like a website. You don't own it. And it's not where serious customers vet you.

AI didn't make web work easier. It made the boring 80% disappear. The strategy is still strategy.